Why Fairtrade Coffee?

Not only does Joy Beans offer exclusively organic coffee, we also offer exclusively fairtrade coffee; again…no fence sitting here! We don’t offer a fairtrade "line” or “option”. It’s all or nothing…because we believe in it.

“Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world” (Fairtrade Australia).

Coffee growing regions are some of the poorest in the world, with most farmers producing on a very small scale. “Fairtrade delivers a better deal for farmers and producers in the developing world through:

• A fair and stable price for their produce

• Security of long-term contracts

• Investment in local community development

• Improved working conditions

• Environmentally sustainable farming methods” (Fairtrade Australia)

At Joy Beans we believe in the power of you, me…US!! Our consumer dollars have the power to affect change. “Fairtrade promotes trade equality and justice. From producer through to consumer – it is about ensuring the choices we make have a positive impact on our lives, the lives of others and the environment” (Fairtrade Association of Australia and New Zealand).

So next time you reach for your Joy Beans coffee, know that you are taking a stand for safer working conditions, international trade equality, better living conditions for producers, and better pay for those who need it.

Joy Beans. For the love of exclusively organic coffee. For the love of exclusively fairtrade coffee. Anything else is just fence sitting!

Thanks Fairtrade Australia and the Fairtrade Association of Australia and New Zealand for the information, please visit their sites to learn more: www.fairtrade.com.au ; www.fta.org.au